What does “Ay Caramba” actually mean, and how did it become one of the most recognizable catchphrases in pop culture? In this episode, we take a deep dive into the astonishing history of a phrase most people associate with Bart Simpson, only to discover that its roots stretch back far beyond television and deep into Spanish language history, censorship, fashion, comics, and global media.

This transcript explores how “Ay Caramba” began as a socially acceptable substitute for a much harsher Spanish curse word, making it what linguists call a minced oath. From there, the phrase evolved in unexpected ways, becoming linked to an 18th century flamenco performer in Madrid, a flamboyant ribbon headdress, a recurring gag in Tintin,  ...