pplpod reveals how Julia Vysotskaya invented the influencer blueprint decades before the word "influencer" entered common vocabulary—and how she did it through a humble weekend cooking show. This episode traces the transformation of "Edimdoma" (Let's Eat at Home), which debuted in 2003 on Russia's NTV, from a modest 25-minute Sunday morning slot into a sprawling culinary empire spanning broadcast networks, multiple countries, and carefully orchestrated brand extensions. Discover how savvy broadcast timing, multi-platform strategy, and genuine audience connection transformed a cooking show into a cultural phenomenon. Long before YouTube, Discord servers, and merchandise drops became the standard playbook, Vysotskaya was writing the original roadmap for building digital empires—one recipe at a time.

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