What makes content spread like a virus? In this episode of pplpod, we deconstruct the phenomenon of viral marketing, a business strategy that leverages existing social networks to promote products through exponential growth. We explore how this method has evolved from the early days of Hotmail’s email taglines to the complex algorithms of modern social media.

Join us as we break down the science and stories behind internet fame:

• The Psychology of the Share: We discuss Jonah Berger’s "STEPPS" framework (Social currency, Triggers, Emotion, Public, Practical value, and Stories) and why content that triggers positive emotions like joy and excitement is more likely to be passed along than negative content.

• The Strategy: Learn about the "7I’s" of effective word-of-mouth c ...