Paytunes Podcast

Paytunes Podcast

by Paytunes

Season 1

Audio Advertising Measurement: Why It Matters More Than Ever in 2026

Audio advertising has evolved far beyond traditional radio—but many brands are still measuring it like it hasn’t. In this episode, we break down why audio advertising measurement is critical in 2026 and how digital audio now delivers full-funnel accountability, from brand lift to conversions. We explore the shift from legacy radio to podcasts, streaming, smart speakers, and programmatic audio, why host-read podcast ads rival influencer marketing, and how modern platforms enable real, outcome-driven measurement. With case-led insights and a look at emerging audio advertising trends in 2026, this episode explains why audio deserves more than just a line item in your media plan. A must-listen for marketers who want audio that’s not just heard—but measured, optimized, and converted. 🎙️ Presented by Paytunes – making audio advertising accountable.

AMFI × Paytunes: Driving 1.19× LTR & Incremental Reach with Digital Audio

In this episode, discover how the Association of Mutual Funds in India (AMFI) partnered with Paytunes to run a 15-day nationwide digital audio campaign focused on investor education and financial awareness. The campaign delivered a 1.19× uplift in Listen-Through Rate (LTR), 1.20× CTR improvement, and 1.04× incremental reach, proving the effectiveness of premium audio platforms for BFSI communication. Using targeted delivery across Wynk, JioSaavn, and Pocket FM, combined with companion banners and BFSI-affinity audience segmentation, the campaign successfully connected with financially active audiences across both T-30 and B-30 cities. We explore the strategy, city-wise engagement insights, timing patterns, and how digital audio enables scalable investor awareness while maintaining high attention quality. 🎙️ Presented by Paytunes – empowering financial brands to educate, engage, and expand reach through sound.

ACC Cement × Paytunes: Driving Purchase-Moment Impact with Soundbox Audio Ads

In this episode, we explore how ACC Cement partnered with Paytunes to activate a Payment Soundbox audio campaign across Uttar Pradesh, Madhya Pradesh, and Bihar—reaching customers directly at the point of purchase. With over 188,000+ soundboxes deployed across hardware and cement retail outlets, the 30-day campaign delivered 3.5 million+ impressions and achieved a 95%+ Audio Completion Rate, ensuring messages were heard during real checkout moments. The campaign also contributed to increased online search interest, demonstrating how 6-second transactional audio can extend brand impact beyond in-store environments. Learn how checkout-moment audio, merchant-network targeting, and short-format creatives can drive high-intent recall and measurable attention in competitive retail categories. 🎙️ Presented by Paytunes – helping brands win the moment of purchase through sound.

Godrej Locks × Paytunes: Driving 78% Audience Interest with Digital Audio

Episode Description In this episode, we explore how Godrej Locks partnered with Paytunes to launch a high-impact digital audio advertising campaign across nine major Indian cities—delivering an impressive 78% audience interest rate, ranking in the Top 5% against industry benchmarks. Leveraging culturally resonant storytelling inspired by Kaun Banega Crorepati (KBC), the campaign connected with urban households through streaming music and podcast platforms. The results were remarkable: 37% ad recall, +22 brand image uplift, and +25 consideration lift, proving the power of audio storytelling in influencing perception and purchase intent. We break down the strategy, creative insights, audience engagement metrics, and what brands can learn from this campaign about using culture-driven audio advertising to drive real impact. 🎙 Presented by Paytunes — where powerful audio storytelling meets measurable brand performance. Visit to know more - How Godrej Locks Achieved 78% Audience Interest with a High-Impact Digital Audio Campaign

Ambuja Cement Case Study: 1.07× LTR & 5× CTR with Digital Audio

How do you drive sustained attention in a category where decisions are high-value and consideration cycles are long? In this episode, we break down how Ambuja Cement leveraged programmatic digital audio to deliver measurable impact across key construction markets. Running for 45 days across premium streaming and gaming platforms, the campaign combined 30-second in-stream audio with clickable companion banners to reinforce reliability and product strength at moments of peak listener attention. Key outcomes: 1.07× Listen-Through Rate uplift (above benchmarks) 5× CTR surge driven by contextual companion banners 1.01× reach over-delivery across target regions Mobile-first engagement led by Android users (~87% of impressions) Learn how geo-targeting, behavioral retargeting, frequency control, and multilingual creatives helped maximize message absorption and interaction — proving audio’s power in the modern attention economy, even for B2B categories like building materials. Presented by Paytunes — powering high-impact audio advertising.

Saraswat Bank × Paytunes: Driving 1.17× LTR with Digital Audio Advertising

In this episode, we explore how Saraswat Bank partnered with Paytunes to execute a targeted digital audio campaign—achieving a strong 1.17× uplift in Listen-Through Rate (LTR) while maintaining stable reach across premium platforms. Deployed across Spotify, JioSaavn, YouTube Music, Pocket FM, and leading podcast networks, the campaign used audio ads with companion banners to engage digitally active banking audiences. While CTR remained modest—reflecting typical financial decision cycles—the campaign delivered strong attention and message retention among urban listeners. We break down platform strategy, audience targeting, city-wise performance, and key learnings on how audio drives high-quality awareness for financial brands. 🎙 Presented by Paytunes — delivering attention-first audio advertising at scale. To read this, visit here - Saraswat Bank Audio Ad Campaign Results | Paytunes

Dr. Reddy’s × Paytunes: Driving Healthcare Engagement with Connected Audio

In this episode, we explore how Dr. Reddy’s partnered with Paytunes to execute a 45-day connected audio campaign across smart speakers and premium podcast platforms—delivering high-quality engagement and sustained listener attention. Using Alexa-enabled devices, Amazon Music, and contextual healthcare content, the campaign targeted health-conscious audiences and young parents, achieving a 1.02× uplift in Audio Completion Rate (ACR) and stable reach at scale. With bilingual creatives, contextual targeting, and smart timing around key moments, the campaign maintained strong engagement without fatigue. We break down platform strategy, audience insights, tier-wise city performance, and how connected audio is redefining healthcare marketing through high-attention environments. 🎙 Presented by Paytunes – enabling brands to connect meaningfully through intelligent audio experiences.

Union Bank × Paytunes: 1.09× LTR & 4.03× CTR through Digital Audio

In this episode, we break down how Union Bank achieved 1.09× stronger Listen-Through Rates and a 4.03× boost in CTR through a nationwide 60-day digital audio campaign. Learn how in-stream audio across YouTube Audio, JioSaavn, Wynk, Pocket FM, and premium podcast platforms helped the brand deliver message clarity, high retention, and quality traffic—while maintaining reach at scale. We cover the strategy, mobile-first audience insights, city-wise performance, and how mixed audio supply strengthened both LTR and CTR. A concise walkthrough of how smart audio planning delivers measurable impact. Visit to know more - ⁠Union Bank x Paytunes: 1.09x LTR & 4.03x CTR Boost with Digital Audio Campaign

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