In this episode, discover how the Association of Mutual Funds in India (AMFI) partnered with Paytunes to run a 15-day nationwide digital audio campaign focused on investor education and financial awareness. The campaign delivered a 1.19× uplift in Listen-Through Rate (LTR), 1.20× CTR improvement, and 1.04× incremental reach, proving the effectiveness of premium audio platforms for BFSI communication.

Using targeted delivery across Wynk, JioSaavn, and Pocket FM, combined with companion banners and BFSI-affinity audience segmentation, the campaign successfully connected with financially active audiences across both T-30 and B-30 cities. We explore the strategy, city-wise engagement insights, timing patterns,  ...