Paytunes Podcast

Paytunes Podcast

by Paytunes
Business
Season 2
KFC × Paytunes: Driving 1.15× LTR & 3.03× CTR with Audio Advertising
AI
In this episode, we unpack how KFC partnered with Paytunes to run a 20-day audio-first campaign in Kolkata, achieving a 1.15× uplift in Listen-Through Rate (LTR) and a 3.03× increase in CTR during the festive season. Using 30-second in-stream audio ads with companion banners across music, storytelling, and gaming environments, the campaign delivered strong mobile-first engagement among 18–44 audiences. We break down platform strategy, device insights, daypart performance, city-level LTR trends, and how gaming inventory played a key role in driving action. A concise case study on how audio attention + smart pacing can deliver both brand recall and measurable performance for QSR brands. 🎙️ Presented by Paytunes – powering high-attention audio advertising.
S2 · E7
Jun 15, 2026
5:33
Tata Realty × Paytunes: Driving 1.15× LTR & 3.2× CTR with Digital Audio
AI
In this episode, we explore how Tata Realty partnered with Paytunes to engage high-intent homebuyers across Kolkata and West Bengal through a 30-day digital audio campaign—delivering a 1.15× uplift in Listen-Through Rate (LTR) and a 3.2× increase in CTR. Using multilingual 30-second audio creatives, precise geo and device targeting, and companion banners across platforms like JioSaavn, Wynk, Pocket FM, and Zenoradio, the campaign strengthened brand consideration while driving meaningful traffic. We break down city-wise LTR performance, mobile-first insights, timing strategies, and how real-time optimisation helped convert attention into action. A focused case study on how audio-first marketing can drive measurable engagement for real estate brands. 🎙️ Presented by Paytunes – powering high-intent audience engagement through sound.
S2 · E6
Jun 15, 2026
5:38
Health & Glow × Paytunes: Driving 2.33× CTR with Digital Audio Advertising
AI
In this episode, we break down how Health & Glow partnered with Paytunes to run a focused 10-day digital audio campaign—achieving a 1.04× uplift in Listen-Through Rate (LTR) and a standout 2.33× increase in CTR, while maintaining stable reach. Using 30-second in-stream audio ads with companion banners across platforms like Wynk, YouTube Music, JioSaavn, and Pocket FM, the campaign targeted urban female audiences (28–35) on premium devices. Localized offers—such as 20% extra off in Bengaluru—played a key role in driving higher engagement and action. We explore geo-wise performance, mobile-first insights, timing optimizations, and why audio proved highly effective for beauty and wellness brands in a cluttered digital environment. 🎙️ Presented by Paytunes – helping brands turn attention into measurable outcomes through audio.
S2 · E5
Jun 10, 2026
4:52
AI in Audio Advertising: How Emotion, Creativity & Innovation Are Driving Impact
AI
Is audio becoming the most powerful advertising medium in 2026? In this episode, we explore how AI is transforming audio advertising—making it more emotional, personalized, and scalable than ever before. From emotion-driven storytelling and creator collaborations to AI-powered dynamic creatives, brands are using audio to move beyond interruptions and create memorable experiences. Drawing insights from industry leaders like Audacy’s CMO Paul Suchman, we discuss why podcasts, personalized sound design, and trusted voices are redefining brand connection and recall. Learn how AI enables smarter targeting, creative flexibility, and cost-efficient personalization—positioning audio as one of the most impactful channels in today’s media mix. 🎙️ Presented by Paytunes – where AI meets emotional audio storytelling.
S2 · E4
Jun 10, 2026
5:01
SBI Mutual Fund × Paytunes: Driving 1.17× LTR with Digital Audio Advertising
In this episode, discover how SBI Mutual Fund partnered with Paytunes to build awareness for its auto-investment solutions through a focused 10-day digital audio campaign across India’s top metro cities. The campaign delivered a 1.17× uplift in Listen-Through Rate (LTR) and a 1.30× improvement in CTR, highlighting the effectiveness of mobile-first, non-skippable audio formats. Using bilingual creatives, affinity-based finance targeting, and companion banners across platforms like JioSaavn, Wynk, YouTube Music, and Pocket FM, the campaign successfully connected with investment-curious urban listeners during everyday listening moments. We break down targeting strategy, city-wise performance, timing insights, and how digital audio drives measurable engagement for financial brands. 🎙️ Presented by Paytunes – transforming listener attention into financial brand engagement through sound.
S2 · E3
Jun 9, 2026
5:02
Shell × Paytunes: The Power of Precision Audio Targeting
AI
In this episode, we explore how Shell partnered with paytunes to launch a precision-focused digital audio advertising campaign targeting affluent commuters and premium vehicle owners in Bangalore. Running across Spotify, JioSaavn, YouTube Music, and in-car streaming environments, the campaign leveraged short-form Hinglish and Kannada audio creatives to connect with listeners during high-attention commute moments. Key campaign highlights include: • 1.20× Listen-Through Rate uplift • Strong engagement among premium drivers and urban commuters • Mobile-first and in-car targeting strategy • Precision audience segmentation using automotive and finance interest signals • Consistent performance across Bangalore’s premium listener base We also discuss why digital audio is becoming one of the most effective channels for automotive, fuel, and mobility brands looking to build attention, recall, and engagement in an increasingly distracted digital landscape. If you want to understand how contextual audio advertising can influence premium consumers during real-world moments, this episode is for you.
S2 · E2
May 15, 2026
5:20
How PNG Jewellers Achieved 1.70× CTR with Digital Audio Advertising
AI
In this episode, we break down how PNG Jewellers partnered with paytunes to run a high-performing digital audio advertising campaign across Spotify, YouTube Music, and JioSaavn in 10 Indian cities. Discover how non-skippable 30-second Hindi audio ads helped PNG Jewellers achieve: • 1.70× higher CTR than industry benchmarks • 1.09× Listen-Through Rate across all markets • Strong engagement from both metro and Tier-2 audiences • Consistent performance across Mumbai, Pune, Kanpur, Varanasi, Gorakhpur, Patna, and more We explore the strategy behind multi-platform audio advertising, frequency optimization, affinity targeting, companion banners, and why digital audio is becoming one of the most effective channels for premium jewellery marketing in India. If you want to understand how brands can capture attention beyond scrolling and build meaningful engagement through audio storytelling, this episode is for you.
S2 · E1
May 15, 2026
6:02
Season 1
How UltraTech Cement’s Audio Campaign Drove Festive Success at Rath Yatra with PayTunes
AI
In this episode, we explore how ⁠UltraTech Cement Audio Campaign⁠, in collaboration with Paytunes, turned the Rath Yatra festival in Puri into a hyperlocal success story through the power of digital audio advertising. Discover how geo-targeted in-stream ads on Pocket FM helped UltraTech connect with devotees along the festival route, driving 5.3× higher CTR and above-benchmark listen-through rates. We’ll break down the campaign’s strategy, execution, and results—from targeting key decision-makers (men aged 25–55) to leveraging contextual cultural moments that boosted both brand awareness and engagement. Tune in to learn how audio attention can outperform traditional ad formats, and how brands can harness Paytunes’ precision targeting to win in today’s attention economy.
S1 · E11
Jun 24, 2026
5:32
Federal Bank × Paytunes: 1.07× LTR & 5.23× CTR Uplift Through Premium Digital Audio
AI
In this episode, we explore how Federal Bank achieved 1.07× stronger Listen-Through Rates and a remarkable 5.23× CTR uplift through a 15-day premium digital audio campaign across top platforms like Wynk, JioSaavn, YouTube Music, and PocketFM. You’ll learn how smart targeting, 30-second audio storytelling, mobile-first delivery, and companion banners helped the brand maximise reach in key metros while driving high-intent traffic. We break down city-wise LTR performance, device insights, timing patterns, and the strategic optimizations that shaped the campaign’s success. A concise breakdown of how premium audio plus precise execution can deliver measurable performance for banking and financial brands. Visit to know more - ⁠Federal Bank × Paytunes Case Study: Achieving 1.07× LTR and 5.23× CTR Uplift Through Premium Digital Audio
S1 · E10
Jun 24, 2026
4:50
Timezone × Paytunes: Driving 1.17× LTR & 1.37× CTR with Digital Audio
AI
In this episode, we unpack how Timezone partnered with Paytunes to run a focused 7-day digital audio campaign across India’s top metros—delivering a 1.17× uplift in Listen-Through Rate (LTR) and a 1.37× boost in CTR. Using 30-second bilingual audio creatives paired with companion banners across music and storytelling platforms, the campaign achieved strong mobile-first engagement among 18–44 audiences. We break down platform strategy, city-wise LTR insights, device performance, and how smart pacing and optimization helped maintain attention while driving clicks. A sharp case study on how immersive audio storytelling can convert attention into action for entertainment and lifestyle brands. 🎙️ Presented by Paytunes – turning attention into measurable impact through audio. Visit to know more - ⁠Timezone Audio Campaign Case Study with Paytunes⁠
S1 · E9
Jun 23, 2026
5:02
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