Paytunes Podcast

Paytunes Podcast

by Paytunes

Season 2

How PNG Jewellers Achieved 1.70× CTR with Digital Audio Advertising

In this episode, we break down how PNG Jewellers partnered with paytunes to run a high-performing digital audio advertising campaign across Spotify, YouTube Music, and JioSaavn in 10 Indian cities. Discover how non-skippable 30-second Hindi audio ads helped PNG Jewellers achieve: • 1.70× higher CTR than industry benchmarks • 1.09× Listen-Through Rate across all markets • Strong engagement from both metro and Tier-2 audiences • Consistent performance across Mumbai, Pune, Kanpur, Varanasi, Gorakhpur, Patna, and more We explore the strategy behind multi-platform audio advertising, frequency optimization, affinity targeting, companion banners, and why digital audio is becoming one of the most effective channels for premium jewellery marketing in India. If you want to understand how brands can capture attention beyond scrolling and build meaningful engagement through audio storytelling, this episode is for you.

Season 1

Neelkanth Jewellers × Paytunes: Hyperlocal Audio Campaign Drives 1.07× LTR & 4.27× CTR in Bengaluru

In this episode, discover how Neelkanth Jewellers, in partnership with Paytunes, leveraged hyperlocal digital audio advertising to capture listener attention and drive in-store engagement across Bengaluru. Running a focused PIN-code and 4 km radius campaign, Neelkanth Jewellers reached mobile-first audiences with 30-second in-stream audio ads and companion banners — achieving a 1.07× uplift in Listen-Through Rate (LTR) and an impressive 4.27× boost in Click-Through Rate (CTR). Learn how Paytunes’ data-driven, geo-targeted approach helped the brand connect meaningfully with urban listeners, outperforming traditional ad formats in India’s fast-evolving attention economy. 🎙️ Presented by Paytunes – redefining how brands connect through sound. Visit to Read - ⁠https://www.paytunes.in/blog/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success/⁠

Survey: Effective Podcast Ads Drive High Engagement

Podcasts aren’t just entertainment—they’re one of the most trusted and effective advertising channels today. In this episode, we explore how podcast ads drive deeper engagement, build brand loyalty, and deliver measurable business results. Discover insights from Veritonic’s survey, including why 29% of listeners are likely to purchase after hearing a podcast ad and how host-read ads and jingles capture audience trust and attention. Learn the creative strategies that make podcast ads memorable, action-oriented, and ROI-driven. Whether you’re a brand, marketer, or podcaster, this episode will give you practical takeaways on how to optimize podcast advertising for maximum impact. 👉 Tune in and see why effective podcast ads are transforming the way brands connect with their audiences. Want to read this Article, Click to know more - ⁠Effective Podcast Ads Drive High Engagement⁠

Unlocking the Power of Sonic Marketing: 12 Creative Audio Strategies for 2025

In 2025, sound is the new logo — and sonic marketing is redefining how brands connect with audiences. From AI-personalised voices to ASMR-driven campaigns, audio has become a powerful tool for emotional engagement and brand recall. This episode explores 12 cutting-edge sonic marketing strategies every brand should know: 🎵 Reinventing the modern jingle with AI 🎧 Using ASMR to boost emotional connection ⚡ Smart, biometric, and adaptive sound design 🌐 Integrating audio into AR, VR, and real-world experiences 🎙️ Building consistent sonic branding through podcasts Discover how leading brands are using neuromarketing, personalised soundtracks, and immersive 3D audio to capture attention, influence behaviour, and create unforgettable customer experiences. 🎙️ Presented by Paytunes – where brands sound better. Visit to know more - ⁠https://www.paytunes.in/blog/sonic-marketing/

How Audio Advertising Powered Rusan Pharma’s Brand Impact

In today’s fast-paced digital landscape, Rusan Pharma partnered with Paytunes to cut through the noise—using the power of data-driven digital audio advertising. This nationwide campaign delivered 3.17× higher CTR, 1.12× LTR uplift, and sustained reach across Spotify, YouTube Music, JioSaavn, and PocketFM. Tune in to learn how audio-led storytelling, smart targeting, and companion banners helped Rusan Pharma drive engagement and build recall among health-conscious audiences across metros and Tier 2 cities. Key highlights: 🎧 Audio + Companion = 3× engagement boost 📊 City-wise insights: Hyderabad, Kolkata & Pune led performance 📱 87% impressions from mobile-first delivery 🕒 Weekend and commute-time peaks drove maximum listener attention Discover how Paytunes’ precision targeting and optimization strategy helped Rusan Pharma outperform traditional ad formats and capture real attention in the era of the 8-second attention span. 🎙️ Presented by Paytunes – where brands sound better. Click here to know more in detail - ⁠Rusan Pharma × Paytunes: Digital Audio Campaign Success⁠

Podcast Marketing: A Game Changer for Brand Awareness and Lead Generation

Discover how podcast advertising is transforming brand awareness and lead generation for businesses of all sizes. From startups to global brands like Audible, Squarespace, and Blue Apron, companies are using podcasts to connect authentically with engaged audiences. In this episode, we uncover: 🎯 Why podcast ads drive trust, recall, and conversions 🎧 How host-read ads outperform traditional formats 📈 Data-backed insights from IAB, Nielsen, and Acast 💡 Step-by-step guide to launching your first podcast campaign With 95% of podcast listeners taking action after hearing an ad, there’s never been a better time to invest in this growing channel. Tune in to learn how to create effective, memorable, and measurable podcast ad campaigns that boost your brand’s visibility and drive real results. 🎙️ Presented by Paytunes – where brands sound better. Visit to know more - ⁠7 Reasons to Invest in Podcast Marketing

How UltraTech Cement’s Audio Campaign Drove Festive Success at Rath Yatra with PayTunes

In this episode, we explore how ⁠UltraTech Cement Audio Campaign⁠, in collaboration with Paytunes, turned the Rath Yatra festival in Puri into a hyperlocal success story through the power of digital audio advertising. Discover how geo-targeted in-stream ads on Pocket FM helped UltraTech connect with devotees along the festival route, driving 5.3× higher CTR and above-benchmark listen-through rates. We’ll break down the campaign’s strategy, execution, and results—from targeting key decision-makers (men aged 25–55) to leveraging contextual cultural moments that boosted both brand awareness and engagement. Tune in to learn how audio attention can outperform traditional ad formats, and how brands can harness Paytunes’ precision targeting to win in today’s attention economy.

Federal Bank × Paytunes: 1.07× LTR & 5.23× CTR Uplift Through Premium Digital Audio

In this episode, we explore how Federal Bank achieved 1.07× stronger Listen-Through Rates and a remarkable 5.23× CTR uplift through a 15-day premium digital audio campaign across top platforms like Wynk, JioSaavn, YouTube Music, and PocketFM. You’ll learn how smart targeting, 30-second audio storytelling, mobile-first delivery, and companion banners helped the brand maximise reach in key metros while driving high-intent traffic. We break down city-wise LTR performance, device insights, timing patterns, and the strategic optimizations that shaped the campaign’s success. A concise breakdown of how premium audio plus precise execution can deliver measurable performance for banking and financial brands. Visit to know more - ⁠Federal Bank × Paytunes Case Study: Achieving 1.07× LTR and 5.23× CTR Uplift Through Premium Digital Audio

Timezone × Paytunes: Driving 1.17× LTR & 1.37× CTR with Digital Audio

In this episode, we unpack how Timezone partnered with Paytunes to run a focused 7-day digital audio campaign across India’s top metros—delivering a 1.17× uplift in Listen-Through Rate (LTR) and a 1.37× boost in CTR. Using 30-second bilingual audio creatives paired with companion banners across music and storytelling platforms, the campaign achieved strong mobile-first engagement among 18–44 audiences. We break down platform strategy, city-wise LTR insights, device performance, and how smart pacing and optimization helped maintain attention while driving clicks. A sharp case study on how immersive audio storytelling can convert attention into action for entertainment and lifestyle brands. 🎙️ Presented by Paytunes – turning attention into measurable impact through audio. Visit to know more - ⁠Timezone Audio Campaign Case Study with Paytunes⁠

American Tourister × Paytunes: Capturing Attention in India’s Mobile-First Market

In just 8 days, American Tourister and Paytunes redefined how brands can cut through India’s distraction-heavy media landscape using the power of digital audio. This episode breaks down how the campaign activated across Spotify, YouTube Music, JioSaavn, PocketFM, and global radio platforms to deliver immersive storytelling and precision targeting at scale. Discover how a 30-second audio ad achieved 1.11× higher listen-through rates and 3.70× stronger CTRs—outperforming traditional digital formats. Learn how Paytunes’ data-driven mobile-first strategy transformed fleeting attention spans into meaningful engagement, driving stronger recall and real brand impact in the modern attention economy. 🎙️ Presented by Paytunes – powering smarter audio advertising. Visit to know more - ⁠https://www.paytunes.in/blog/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india/

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