In this episode, we unpack how Timezone partnered with Paytunes to run a focused 7-day digital audio campaign across India’s top metros—delivering a 1.17× uplift in Listen-Through Rate (LTR) and a 1.37× boost in CTR.

Using 30-second bilingual audio creatives paired with companion banners across music and storytelling platforms, the campaign achieved strong mobile-first engagement among 18–44 audiences. We break down platform strategy, city-wise LTR insights, device performance, and how smart pacing and optimization helped maintain attention while driving clicks.

A sharp case study on how immersive audio storytelling can convert attention into action for entertainment and lifestyle brands.

🎙️ Presented by Pa ...