In this episode, we explore how ACC Cement partnered with Paytunes to activate a Payment Soundbox audio campaign across Uttar Pradesh, Madhya Pradesh, and Bihar—reaching customers directly at the point of purchase.

With over 188,000+ soundboxes deployed across hardware and cement retail outlets, the 30-day campaign delivered 3.5 million+ impressions and achieved a 95%+ Audio Completion Rate, ensuring messages were heard during real checkout moments. The campaign also contributed to increased online search interest, demonstrating how 6-second transactional audio can extend brand impact beyond in-store environments.

Learn how checkout-moment audio, merchant-network targeting, and short-format creatives can drive  ...