Episode notes
In this episode, we explore how ACC Cement partnered with Paytunes to activate a Payment Soundbox audio campaign across Uttar Pradesh, Madhya Pradesh, and Bihar—reaching customers directly at the point of purchase.
With over 188,000+ soundboxes deployed across hardware and cement retail outlets, the 30-day campaign delivered 3.5 million+ impressions and achieved a 95%+ Audio Completion Rate, ensuring messages were heard during real checkout moments. The campaign also contributed to increased online search interest, demonstrating how 6-second transactional audio can extend brand impact beyond in-store environments.
Learn how checkout-moment audio, merchant-network targeting, and short-format creatives can drive high-intent recall and measurable attention in competitive retail categories.
🎙️ Presented by Paytunes – helping brands win the moment of purchase through sound.