Episode notes
In this episode, we break down how Union Bank achieved 1.09× stronger Listen-Through Rates and a 4.03× boost in CTR through a nationwide 60-day digital audio campaign. Learn how in-stream audio across YouTube Audio, JioSaavn, Wynk, Pocket FM, and premium podcast platforms helped the brand deliver message clarity, high retention, and quality traffic—while maintaining reach at scale.
We cover the strategy, mobile-first audience insights, city-wise performance, and how mixed audio supply strengthened both LTR and CTR. A concise walkthrough of how smart audio planning delivers measurable impact.
Visit to know more - Union Bank x Paytunes: 1.09x LTR & 4.03x CTR Boost with Digital Audio Campaign
Keywords
Union Bank digital marketing
Listen Through Rate (LTR)
In-stream audio ads
Digital banking audience