In this episode, we explore how Saraswat Bank partnered with Paytunes to execute a targeted digital audio campaign—achieving a strong 1.17× uplift in Listen-Through Rate (LTR) while maintaining stable reach across premium platforms.

Deployed across Spotify, JioSaavn, YouTube Music, Pocket FM, and leading podcast networks, the campaign used audio ads with companion banners to engage digitally active banking audiences. While CTR remained modest—reflecting typical financial decision cycles—the campaign delivered strong attention and message retention among urban listeners.

We break down platform strategy, audience targeting, city-wise performance, and key learnings on how audio drives high-quality awareness  ...