Know Your Numbers: Keith Jones on Better Parking Leadership
Episode Overview In Episode 22, Krista Olien and Leigh Thomas welcome Keith Jones, Executive Chairman and Owner of ACE Parking, for a conversation about leadership, transparency, customer service, and the future of parking. Keith shares how growing up in a third-generation family business shaped his leadership style and why parking can serve as an indicator of economic activity. The discussion explores accountability, operational data, customer ownership, technology, and the importance of authentic partnerships. Keith also shares how ACE uses its Deep Blue dashboard to improve visibility and decision-making while keeping people at the center of the operation. Why This Matters Technology is changing parking, but innovation alone does not guarantee better outcomes. This episode explores why operators must know their numbers, remain transparent with owners, invest in strong managers, and use technology to support customer service rather than replace it. What You'll Learn Why parking can reflect broader economic activity How transparency strengthens owner-operator relationships Why technology should support people, not replace them How better data helps managers make stronger decisions Key Takeaways Know your numbers before making operational decisions Customer experience should remain a priority Transparency builds trust with asset owners Innovation works best when paired with accountability Episode Breakdown 00:27 Keith's family history in parking 02:10 Parking as an economic indicator 05:30 Knowing your numbers 07:40 Looking beyond revenue 12:20 Transparency and hidden technology costs 16:40 Deep Blue and operational dashboards 21:10 Accountability through real-time data 24:00 Why managers and mentors still matter 28:20 Customer service as a competitive advantage 31:00 Predictions that missed the mark 34:40 Today, Tomorrow, and Tomorrowland 39:00 Authentic innovation and parking's future About the Guest Keith Jones Executive Chairman and Owner of ACE Parking. Keith represents the third generation of family leadership at ACE and focuses on operational excellence, customer service, technology, transparency, and long-term asset owner partnerships. About the Hosts Krista Olien President of TPN Consulting and host of the podcast. Leigh Thomas Project Manager at TPN Consulting with a background in mathematics, data analysis, and operational performance. Listen & Follow Catch the full episode on Apple Podcasts, Spotify, and YouTube. Connect with TPN Consulting Visit: https://www.parkingnetwork.com Follow TPN on LinkedIn and Instagram for industry insights, podcast updates, and more.