Off Air: The Juicy Designer Podcast

by Katie Proctor

CEO and brand designer Katie Proctor from Wildflower Design Co. is here to spill the tea on what it's really like to own a freelance design business. Unfiltered, there is nothing that she is afraid to talk about, with the episodes being jam packed full of juicy content. You'll learn, laugh and share stories as Katie and guests dive deep into behind the scenes and their experiences of owning their own businesses. Whether you're  ...   ...  Read more
Design
Business
Education

Podcast episodes

  • Season 2

  • S2 E7 | Digging into brand strategy with Kenzi Green

    S2 E7 | Digging into brand strategy with Kenzi Green

    S02 E07
    58:28

    Brand strategy can sometimes feel like a black hole. So we're here to discuss our processes, some top tips and why it's so important. With expert Kenzi Green, we're diving deep into all things brand strategy.

  • S2 E6 | Sales calls that CONVERT with Alice Benham

    S2 E6 | Sales calls that CONVERT with Alice Benham

    S02 E06
    01:01:07

    Sales calls can be one of the most daunting processes as a service-providing business owner, but we're here to answer your concerns and give you more confidence in your approach. Follow @offairpod on Insta for some bonus juicy content.

  • S2 E5 | How to create stand-out packaging with Laura Evans

    S2 E5 | How to create stand-out packaging with Laura Evans

    S02 E05
    52:36

    In this juicy episode, we are joined by packaging expert Laura from Our Kind Studio to chat all about how you can get started with packaging. With questions about cutterguides, pantones and how you can build your packaging portfolio, we are spilling all the tea. Check out Laura's incredible course here

  • S2 E4 | More nightmare client stories with Abi Connick

    S2 E4 | More nightmare client stories with Abi Connick

    S02 E04
    48:38

    Join Abi Connick and myself for some more juicy nightmare stories which was by far your favourite episode of season 1. Boundaries are a key topic of discussion in this episode so strap yourself in and prepare yourself for some harsh truths. As always, make sure to follow us at @offairpod on Insta for some bonus juicy content.

  • S2 E3 | Building a social media empire with Kristy Hill

    S2 E3 | Building a social media empire with Kristy Hill

    S02 E03
    47:00

    In this juicy episode, we dive into all things social media with the queen herself Kristy from Pink Pony Creative. We talk all about where we started, how you can grow your following and how to turn those followers into clients. Make sure to give us a follow @offairpod for bonus content.