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In this video I talk to Robert Jacobson about the impacts that gambling mechanics have had on video games and free-to-play mobile games in the last few decades. Due to the unregulated nature of these games, we've found that the gambling mechanics are built into these games in such a way as to be actively trying to get players addicted and spending more money through in-app purchases and pay-to-play models. The Free-To-Play mobile game model has always been to extract as much value from the customers as possible and get them addicted using gambling mechanics that really aren't regula ...