⏱️ Timestamp Chapters: 00:00 - Intro 03:05 - What is GEO? The New SEO for ChatGPT and AI Search Engines 07:11 - Salesforce Layoffs: How AI is Replacing Entire Marketing Teams 12:38 - The 4 Ways to Get More Business: Warm, Cold, Paid, and Content 18:20 - Stop Being the Hero: The 7-Step Story Framework That Converts 31:09 - Biggest Marketing Mistakes: Shiny Objects and Inconsistency 📋 In this podcast, we discuss generative engine optimization (GEO), AI replacing marketing jobs, the four pillars of lead generation, buyer persona creation using ChatGPT, why businesses fail by making themselves the hero, balancing marketing budgets between content and lead generation, competing with Zillow and billion-dollar aggregators, and the lag time between marketing investment and ROI. Jonathan Enders, owner of All Things Marketing and Omada Marketing, reveals  ...