Nordic Ad Tech Review

by Netric Sales

Season 1

#13 - From Trend to Strategy, Integrating Sustainability into Advertising with Jakob Stald Møllmann

[This episode is in English] In the 13th episode of Nordic Adtech Review, we have the pleasure of hosting Jakob Stald Møllmann from Digital Attention. Join us as we delve into the increasingly important topic of sustainability in our industry. What exactly does sustainability mean in the context of advertising? How can businesses strike a balance between sustainability and growth? And imagine a scenario where advertisers were prohibited from creating any new advertising material for a whole year - What would be the repercussions? Tune in to gain valuable insights and perspectives on this important subject.

S1 · E14

Oct 17, 2023

31:19

#12 - Media Trends 2023 & Leadership with Nike Carlstoft CEO of Dentsu Sweden

[This episode is in Swedish] For the 12th Episode of the Nordic Adtech Review we are joined by Nike Carlstoft, CEO of Dentsu Sweden. In this episode we discuss the current state of the market, Nike picks her favorites from Dentsu’s newly launched report “market trends 2023”. Nike has over 25 years of experience in leading positions and has a burning interest for leadership and in the episode she also shares some thoughts and insights on what she believes are some key truths about a leader’s role in business today.

S1 · E13

Apr 19, 2023

33:29

#11 - 2023 Trends and regional insights with Stéphane Printz from Index Exchange

[This episode is in English] for the 11th Episode we are joined by Stéphane Printz, MD for Northern, Central & Eastern Europe. He joins us to further introduce himself and Index Exchange - but mainly focusing on his thoughts on 2023 and sharing regional insights from other EMEA markets.

S1 · E12

Mar 23, 2023

18:43

#10 - Latest Nordic market trends with IRMs Managing Director Madeleine Thor

This episode is in Swedish] in the 10th episode of the Nordic Adtech review we are joined by Madeleine Thor - Managing Director at the IRM Institute for Advertising and Media Statistics. IRM collects, analyses and publishes data about the advertising and media markets in the Nordic region.Madeleine shares important insights into online spend across the Swedish market and reveals some interesting takes on IRM's newly released research on Swedish programmatic spend. Please note that this episode was recorded on Nov 3rd 2022.

S1 · E11

Dec 13, 2022

30:34

#9 - Professor Damien Geradin on the new Digital Markets Act and How it Affects Publishers

[This Episode is in English] In our ninth episode, we meet with Damien Geradin, a Professor of competition law and economics at Tilburg University and a visiting Professor at University College London. He gives us his views on the latest developments in regulation and competition law, specifically relating to ad tech and the EU region. We also look to the future, and cover the EU's Digital Markets Act (DMA), which went into force from Nov 1st and will apply from May 2023.

S1 · E10

Nov 23, 2022

32:48

#8 - Data explained with Patrick Glantz from Gravito

[This Episode is in English] For the 8th episode of Nordic Ad Tech Review, we dedicate a full episode to data. We speak to data expert Patrick Glantz the COO of Gravito to explain a jargon-filled aspect of ad tech. From different storage options, to acronyms like CIAM, IAM etc. We also get some insights on what Gravito is doing in the Finnish market right now specifically.

S1 · E9

Oct 4, 2022

39:30

#7 - 15 Minutes with Quantcasts Konrad Feldman

[This episode is in English] For the 7th episode of Nordic Ad Tech Review, we speak to Conrad Feldman, CEO and Co-Founder of Quantcast, on the present and future of online identity and cookies for publishers - which technologies and methods hold the most promise, and where they should fit in the overall measurement, campaign and addressability mix.

S1 · E8

Jul 4, 2022

16:20

#6 - Delta Projects and Bidtheatre on the DSP and buyer view of the Nordic ad market

[This Episode is in Swedish] In this episode we are joined by Delta Projects CEO & Founder John Lilja, and Bidtheatre Founder & CEO Marcus Johansson for a discussion on all things in the DSP, brand and agency world. We tackle what it's like to run an ad tech company in the Nordics, what's happening with 3rd party cookies and digital identity on the buy side. We also cover how to prevent fraud, handling the massive amount of traffic sent between ad tech platforms, as well as sharing their focus for the rest of 2022 and beyond.

S1 · E7

May 17, 2022

35:40

#5 - Gareth Glaser on Prebid and Demand Manager - Part 2

[This Episode is in English] In this episode we are joined by Gareth Glaser, sr. Director Product at Magnite and chair of prebid.js PMC. In this second part of our conversation with Gareth, we switch to focus on the future - what is next for Prebid and Demand Manager, and we hear Gareth's views on the best platforms and providers in ad tech.

S1 · E6

Apr 6, 2022

18:32

#5 - Gareth Glaser on Prebid and Demand Manager - Part 1

[This Episode is in English] In this episode, we speak to Magnite's Senior Director of Product Management, Gareth Glaser, about how Prebid became the number one choice for publishers in the header bidding community, how it is impacting the market, and what we can expect for the future. Part 1 discussions include what's going on in prebid now, testing and optimization, taxonomy and more.

S1 · E5

Mar 15, 2022

35:07

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