In this episode of NeedleXChange I interview Severina Seidl.

Severina is a German embroidery artist whose work blurs the line between thread, paint, and narrative abstraction.

We explore her journey from fashion school in Germany to the Royal School of Needlework, unpacking the nerves, transitions, and discovery of her personal style. From her early experiments in French knots to the impact of McQueen critiques, Severina charts an evolving, experimental path.

Timestamps:

00:00:00 – Introduction

00:01:30 – Moving from Germany to the RSN

00:09:11 – Developing a Unique Style

00:11:59 – Embracing Mess and Mistakes

00:14:28 – Maleficium: Concept and Creation

00:23:02 – The McQueen Feedback Shift

00:30:49 – Public Perception and Artistic Identity