10/23/2025 Multifamily Matters, Ep. #403 "BEST OF MULTIFAMILY MATTERS: MULTIFAMILY SALES SKILLS & COACHING MINDSET"

Multifamily Matters by Paul Marks

Episode notes

A conversation with a longtime multifamily industry veteran, a multifamily sales professional, and an industry consultant, the fabulous Katherine Maestas... discussing the training gap that teaches paperwork over persuasion, why leasing agents must think like salespeople, how managers shift from task oversight to true coaching, and the path to redesign training that lifts team performance and property results..

Keywords
Multifamily Industry TrainingLeasing Agent Sales SkillsMultifamily Sales TrainingKatherine MaestasMultifamily CoachingProperty Management TrainingLeasing Agent PersuasionMultifamily PerformanceProperty ResultsLeasing Training GapMultifamily Industry ConsultantSales-Focused LeasingMultifamily Team PerformanceEffective Leasing StrategiesMultifamily Management CoachingMultifamily Sales ProfessionalLeasing Agent DevelopmentMultifamily Training RedesignProperty Management SuccessMultifamily Industry InsightsLeasing Skills ImprovementMultifamily Career GrowthKatherine Maestas InterviewMultifamily Best Practices