The NRL season launch heads back to Las Vegas this weekend with the Newcastle Knights, North Queensland Cowboys, Canterbury-Bankstown Bulldogs and St George Illawarra Dragons taking centre stage at Allegiant Stadium.

The event has become one of the biggest annual sporting spectacles in Vegas — and comes off the back of record-breaking financial results from the National Rugby League. But where to next in the global expansion strategy for rugby league?

So here’s the question Scott Keenan's asking on Moneyball:

If the NRL is making more money than ever before — should it take 20-30% of its surplus and buy a Super Bowl ad in 2027?

On this episode of Moneyball, we unpack:

• NRL revenue growth and record surpluses
• The Vegas expansion strategy
• NFL audience economics
• Supe ...