Episode notes
In this episode, I introduce you to RS June.
RS "Ruffshot" June grew up in Philadelphia, PA—about as far from cattle country as you can get. He often jokes that he "has no business being in the cattle industry," having never seen a cow up close until later in life. But Texas Slim, founder of The Beef Initiative, saw things differently. Beneath June’s work was something deeper. He lost his mother in his early 20s—after years of watching her struggle under the weight of a broken food system and a fraying community. That loss became his fuel.
Today, as the Creative Strategist for The Beef Initiative, June leads the design and storytelling behind a movement working to reconnect families to real food, real ranchers, and the health of their local communities—so others might be spared the fight he couldn’t win for his mom.
As the execu ...