Matt McGowan (General Manager, Snap Inc. Canada): Was Pokémon Go Onto Something or What?

Mission Critical with Lance Chung by GLORY Podcast Network

Episode notes

The year is 2016 and a new phenomenon has thrown the world into an absolute tizzy. People are out in the streets, running into traffic, and flocking to seemingly random destinations. They are zombies attached to their phones on a singular mission to catch them all. And what exactly are they looking to capture? Pokémon. If we rewind and look past the pandemic, you might remember the sheer frenzy that Pokémon Go sent the world into. Shortly after launching, it was almost impossible to avoid the topic entirely as friends, family, and colleagues became consumed in their quest to capture as many pokemon as possible. It was an instant hit that saw app downloads soar to the top of the charts, its popularity is driven largely by a mix of nostalgia and novelty. Unlike other video games, Pokémon Go harnessed the power of augmented reality (or AR) ... 

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Keywords
Matt McGowanSnap Inc.Augmented RealityARVRVirtual RealityMetaversePokemon GoSnapchatBitmojiZenly