It started with a simple disagreement.

A few friends on a hunting trip. A missed shot. A debate over which bird was the fastest in Europe. Harmless conversation…until no one could prove the answer. They searched books, argued over dinner and grew increasingly frustrated that such a simple question had no clear source. Most people would have moved on. One man couldn’t stop thinking about it. 🧠

What fascinated him wasn’t the bird. It was the problem. If educated people with access to libraries couldn’t settle an everyday argument, how many similar debates were happening in pubs, homes and conversations around the world? Instead of dismissing the moment, he paid attention to it. And in doing so, he uncovered something far bigger than trivia: people love discovering who – or what – is the best. 🌍

He gathered r ...