Home for the M,M,&M podcast covering Public Relations, Corporate Communications, Media, Branding and Marketing along with a dose of intriguing and offbeat stories from around the web.
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How can you advertise your brand without traditional advertising? Look inward! There is so much potential internally to harness. This episode addresses how to raise the visibility of your organization, brand, and messaging without dedicating capital to ad campaigns including: creating a comprehensive external communications / media relations program becoming an internal content creation producer all the different branded pieces of content to create and own market your organization through your content beyond media: additional methods to raise your brand visibility humanize the brand, tell your story, be real artificial intelligence pros and cons social media strategies for the brand brand ambassadors the CEO role
Multiple logos, different letterheads, and departments fielding media inquiries on their own? No cohesive and integrated organizational messaging? Sales reps 'going off-script and external audiences receiving information the company would not support? Internal confusion or apathy to what are the goals everyone is supposed to be working together to achieve and do not know what the mission and vision is of the company they are employed to support? These items and more are explored in this episode where I discuss four main points in establishing an unified brand and messaging methods as well as infrastructure that supports it. Previous episodes at: https://dashboard.rss.com/podcasts/mediums-messages-and-more/ Additional content, including the Mediums, Messages, and More Substack newsletter and YouTube Channel at:https://www.genekinglive.com/
In this episode of the podcast, the foundations to a successful Media Relations Program is discussed including: The good and bad of marketing & sales influence in media relations Effective content strategies & approaches that ensure failure Media relationship building - do's & don't How to become a reliable source Newsroom organization, hierarchy & mindful pitching Effective pitching What you never do in any media engagements today and more.....
The election results are in for the media industry as well and change is not coming, it is here. This new episode reviews all the data on campaign advertising spending, Election Night media consumption, and where the public went for coverage (and did not as well.) The winners and losers in media, the rising stars, the content providers that took big hits, and the big questions on what is next for television, cable, podcasting, and more in this new Mediums, Messages, and More Podcast episode.
The 2024 Presidential Election will result in the most money spent ever on an American election yet again. We break down the advertising spend of the Trump and Harris campaigns along with groups supporting each candidate: where the money is going in media, what states and cities are receiving the most money, the spending difference between Trump and Harris and also look into the money being spent for Senate, House and state office races. https://mediumsmessagesandmore.substack.com/ or https://www.genekinglive.com