Episode notes
Bonnie Stefanick is US Platform Strategy Group Director at EssenceMediacom, with responsibility for platform strategy and implementation. Prior to joining EssenceMediacom, Bonnie worked in marketing technology, leading both in-house and agency teams. Bonnie is notable for leveraging technology to drive synergy between growth and brand marketing in startup and enterprise settings across consumer finance, CPG, retail, and healthcare categories.
Hosts:
Casey Watkins - https://SithMarketing.com/
Kevin Adams - https://predictiveonlinemarketing.com/