EP7 - Segmentation, Targeting and Positioning - Mastering Marketing with The STP Framework

In this episode, Will Green MA MBA delves into the depths of segmentation, targeting, and positioning (STP). The episode covers the importance of these processes in creating effective marketing strategies and how they help businesses understand and cater to diverse consumer needs. The discussion covers various models and definitions, emphasising the need for thorough market research before implementing STP. WARNING: If you listen to this episode you will be subjected to the intricacies of segmentation, including demographic, geographic, psychographic, and behavioural factors. The episode uses some naughty analogies to illustrate the significance of precise targeting in marketing strategies. We then delve even deeper into positioning strategies, highlighting the need for brands to communicate their unique selling propositions effectively. The epis ...