Marketing Made Clear - Unlock Your Marketing Potential

Marketing Made Clear - Unlock Your Marketing Potential

by Will Green
MarketingEducation
Season 1
EP12 - The Psychology of Owning a Dog: Dogs As an Extension of Us
Why do so many dog owners treat their pets like family – or even like extensions of themselves? In this episode of Marketing Made Clear, we dive into the fascinating psychology behind dog ownership, including the theory of the extended self, conspicuous consumption, and the rise of premium pet products. From Darwin and Belk to Maslow and Veblen, we explore what makes our bond with dogs so personal – and how this impacts the way we buy for them. Whether you’re a marketer, dog lover, or both – this one’s for you. 🐶 Topics covered: Why dogs often look like their owners The psychology of the extended self (Russel Belk, 1988) Abraham Maslow’s hierarchy of needs and pet ownership Conspicuous consumption and Veblen goods in the pet industry How people project their food values onto their dogs Raw food, ultra-processed kibble, and what it says about us 📖 Based on the hit article published on MarketingMadeClear.com and featured in top UK dog magazines: https://marketingmadeclear.com/the-psychology-of-owning-a-dog-dogs-as-an-extension-of-ourselves/ Marketing Made Clear Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing! My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing. Check out my poorly designed website at: www.marketingmadeclear.com Feel free to email me at my unmanned email: will@marketingmadeclear.com My neglected social media channels include: Twitter/X: https://twitter.com/MarketingMClear Instagram: https://www.instagram.com/marketingmadeclear/ YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A LinkedIn: https://www.linkedin.com/in/will-green/
S1 · E12
Apr 16, 2025
16:53
EP 11 - The History of Mother’s Day & How It Became a Marketing Phenomenon
Mother’s Day: a wholesome celebration of maternal love… or a marketing masterclass wrapped in carnations and commercial sentiment? In this episode of Marketing Made Clear, we unravel the surprisingly ancient origins of Mother’s Day - tracking it from Greek goddesses and Roman parades, to Victorian churches and finally to the juggernaut it is today: a multi-billion-pound industry powered by emotional advertising and... questionable brunches. We explore: Why ancient Greeks were the original mother-lovers How the Victorians unintentionally paved the way for Mothering Sunday Anna Jarvis: the founder of modern Mother’s Day (and its fiercest critic) How brands like Hallmark, P&G and Pandora turned maternal gratitude into marketing gold Whether the commercialisation of Mother’s Day is a clever campaign or a cynical cash-in Expect a deep dive full of storytelling, insight, and the return of MAIT - the rogue AI with truly awful mum jokes. It’s engaging, informative, and just the right side of hilarious (we hope). So if you're a marketer, a student of the craft, or simply someone who’s ever panic-bought flowers at a petrol station… this one’s for you. Marketing Made Clear Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing! My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing. Check out my poorly designed website at: www.marketingmadeclear.com Feel free to email me at my unmanned email: will@marketingmadeclear.com My neglected social media channels include: Twitter/X: https://twitter.com/MarketingMClear Instagram: https://www.instagram.com/marketingmadeclear/ YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A LinkedIn: https://www.linkedin.com/in/will-green/
S1 · E11
Mar 21, 2025
10:22
EP10 - The Truth Behind the Kellogg’s Marketing Lie
EP10 - The Truth Behind the Kellogg’s Marketing Lie Breakfast is the most important meal of the day… or is it? In this episode of Marketing Made Clear, we dive into one of the greatest marketing myths of all time—the Kellogg’s breakfast lie. We uncover how a clever marketing campaign turned a corporate sales strategy into an unquestioned ‘scientific truth,’ influencing generations of consumers. From the industrial revolution to 1950s cereal commercials, we explore the history of breakfast, the role of Edward Bernays in shaping morning eating habits, and how brands like Kellogg’s and McDonald’s have kept breakfast at the centre of consumer culture. Using real studies and historical insights, this episode breaks down whether skipping breakfast really harms your health—or if it’s all just another marketing ploy. Key Takeaways Breakfast wasn’t always a daily necessity—many historical societies didn’t prioritise it. The phrase ‘Breakfast is the most important meal of the day’ originated from a 1944 cereal marketing campaign. Dr. John Harvey Kellogg promoted bland foods like Corn Flakes to ‘curb indulgences.’ Many ‘scientific studies’ backing breakfast were funded by the food industry. There’s no conclusive evidence that skipping breakfast leads to weight gain. Fast food giants like McDonald’s capitalised on breakfast as a profitable meal category. Edward Bernays (the father of propaganda) played a key role in marketing bacon and eggs as an essential breakfast. The U.S. and UK cereal markets are worth billions—proving the commercial power of breakfast. Recent research suggests intermittent fasting can be just as healthy as regular breakfast consumption. The belief in breakfast’s necessity is an example of marketing shaping public perception. Marketing Made Clear Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing! My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing. Check out my poorly designed website at: www.marketingmadeclear.com Feel free to email me at my unmanned email: will@marketingmadeclear.com My neglected social media channels include: Twitter/X: https://twitter.com/MarketingMClear Instagram: https://www.instagram.com/marketingmadeclear/ YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A LinkedIn: https://www.linkedin.com/in/will-green/
S1 · E10
Mar 7, 2025
11:12
EP9 - Marketing Christmas - The Journey of Christmas Through Time
This episode explores the multifaceted history of Christmas, from its pre-Christian and pagan roots through its evolution in Christianity, medieval Europe, and the Victorian era. The discussion highlights how these historical contexts have shaped modern Christmas traditions and marketing strategies, emphasising the importance of understanding this rich heritage for effective marketing campaigns. Join me to explore the evolution of Christmas traditions, the significant impact of Coca-Cola on modern Christmas culture, the transformation of Christmas marketing in the 21st century, and the myths and controversies surrounding the holiday. It highlights how Christmas has become a blend of ancient traditions, commercial interests, and cultural significance, emphasising the importance of emotional connection in marketing during the festive season. Key Takeaways Christmas is a globally celebrated holiday with deep cultural significance. Marketers can benefit from understanding the historical context of Christmas. Pagan traditions like Yule and Saturnalia influenced modern Christmas customs. The winter solstice has been celebrated for thousands of years. St. Nicholas's legacy is foundational to the modern Santa Claus. Christmas traditions evolved through the blending of various cultural practices. Understanding Christmas's history can enhance marketing strategies. The Victorian era popularised many Christmas traditions still in practice today. Coca-Cola's marketing campaigns shaped the modern image of Santa Claus. Emotional storytelling is key in successful Christmas advertising campaigns. There are many myths surrounding Christmas that are often misunderstood. Controversies exist regarding the cultural appropriation of Christmas traditions. Marketing Made Clear Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing! My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing. Check out my poorly designed website at: www.marketingmadeclear.com Feel free to email me at my unmanned email: will@marketingmadeclear.com My neglected social media channels include: Twitter/X: https://twitter.com/MarketingMClear Instagram: https://www.instagram.com/marketingmadeclear/ YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A LinkedIn: https://www.linkedin.com/in/will-green/
S1 · E9
Dec 18, 2024
1:04:25
EP8 - What is Thanksgiving? The Untold Story of Thanksgiving from a UK Marketers Perspective
This episode explores the origins, evolution, and cultural significance of Thanksgiving, predominantly in America. It delves into the historical context of the holiday, its transformation into a national celebration, and the marketing opportunities it presents. Additionally, the conversation addresses the controversies surrounding Thanksgiving, including its impact on Native American communities and the commercialisation of the holiday. The episode concludes with reflections on the current significance of Thanksgiving and its potential for marketers. Special mention in this episode to my beloved Southampton. Key Takeaways Thanksgiving has its roots in a meal shared between pilgrims and Native Americans in 1621. The holiday evolved from sporadic celebrations to a national holiday during the Civil War. Sarah Josepha Buell-Hale played a crucial role in establishing Thanksgiving as a national holiday. The Turkey became the central symbol of Thanksgiving due to its practicality and cultural significance. The Macy's Thanksgiving Day Parade is a modern hallmark of the holiday. Many Native Americans observe Thanksgiving as a day of mourning. The commercialisation of Thanksgiving has overshadowed its original intent of gratitude. Thanksgiving traditions have evolved to include diverse cultural influences. Marketers can leverage themes of family and gratitude in their campaigns. The meaning of Thanksgiving continues to shift in contemporary society. Marketing Made Clear Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing! My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing. Check out my poorly designed website at: www.marketingmadeclear.com Feel free to email me at my unmanned email: will@marketingmadeclear.com My neglected social media channels include: Twitter/X: https://twitter.com/MarketingMClear Instagram: https://www.instagram.com/marketingmadeclear/ YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A LinkedIn: https://www.linkedin.com/in/will-green/
S1 · E8
Nov 26, 2024
39:55
EP7 - Segmentation, Targeting and Positioning - Mastering Marketing with The STP Framework
In this episode, Will Green MA MBA delves into the depths of segmentation, targeting, and positioning (STP). The episode covers the importance of these processes in creating effective marketing strategies and how they help businesses understand and cater to diverse consumer needs. The discussion covers various models and definitions, emphasising the need for thorough market research before implementing STP. WARNING: If you listen to this episode you will be subjected to the intricacies of segmentation, including demographic, geographic, psychographic, and behavioural factors. The episode uses some naughty analogies to illustrate the significance of precise targeting in marketing strategies. We then delve even deeper into positioning strategies, highlighting the need for brands to communicate their unique selling propositions effectively. The episode concludes with common questions and insights regarding STP, providing listeners with a comprehensive understanding of these essential marketing concepts. Key Takeaways Segmentation, targeting, and positioning are fundamental to marketing. Different segments require tailored marketing strategies. Positioning influences consumer perceptions of products. Using multiple variables enhances segmentation accuracy. Specific research tailored to your audience is invaluable. Segments must be measurable, accessible, substantial, differentiable, and actionable. Targeting requires a deep understanding of segment behaviour. Emotional marketing can significantly enhance targeting effectiveness. Positioning is crucial for communicating relevance to target markets. Mass marketing often leads to average results; focus on specific segments. Regularly revisit STP strategies to adapt to market changes. Marketing Made Clear Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing! My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing. Check out my poorly designed website at: www.marketingmadeclear.com Feel free to email me at my unmanned email: will@marketingmadeclear.com My neglected social media channels include: Twitter/X: https://twitter.com/MarketingMClear Instagram: https://www.instagram.com/marketingmadeclear/ YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A LinkedIn: https://www.linkedin.com/in/will-green/
S1 · E7
Nov 15, 2024
1:34:54
EP6 - Guy Fawkes Night - Remember, remember the 5th of November - Bonfires and Fireworks
Explicit
This conversation explores the historical and cultural significance of Guy Fawkes Night, also known as Bonfire Night, which commemorates the failed Gunpowder Plot of 1605. The discussion delves into the origins of the event, its evolution from a religiously charged act of rebellion to a modern celebration, and the controversies surrounding fireworks and safety. Additionally, it highlights marketing opportunities for brands to engage with audiences during this festive occasion. Key Takeaways Guy Fawkes Night originated from the failed Gunpowder Plot of 1605. The event has evolved from a religious celebration to a community festival. The Guy Fawkes mask has become a symbol of resistance and protest. Controversies around Bonfire Night include safety and environmental concerns. Marketers can create themed promotions around Bonfire Night. Community events and public displays are great marketing opportunities. The historical context of Guy Fawkes Night is often overlooked in modern celebrations. Bonfire Night is an opportunity for brands to connect with consumers emotionally. Marketing Made Clear Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing! My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing. Check out my poorly designed website at: www.marketingmadeclear.com Feel free to email me at my unmanned email: will@marketingmadeclear.com My neglected social media channels include: Twitter/X: https://twitter.com/MarketingMClear Instagram: https://www.instagram.com/marketingmadeclear/ YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A LinkedIn: https://www.linkedin.com/in/will-green/
S1 · E6
Nov 1, 2024
43:14
EP5 - Halloween, The Haunting History of Halloween - for Marketers
Explicit
This episode of Marketing Made Clear dives into the rich history and evolution of Halloween, exploring its Celtic roots, Roman influences, and the impact of Christianity. The conversation transitions into the modern cultural significance of Halloween, discussing its commercialisation and marketing strategies that capitalise on the holiday's themes of nostalgia, creativity, and community engagement. The episode concludes with insights on how Halloween reflects societal values and the potential for future adaptations of the holiday. Key Takeaways Halloween has ancient Celtic roots, particularly from the festival of Samhain (SOW-WUN). The Romans influenced Halloween through their own customs and festivals. Christianity sought to replace pagan festivals with Christian holidays, leading to the evolution of Halloween. Trick or treating has historical ties to the medieval practice of “souling”. Halloween has transformed into a major consumer event, generating billions in revenue. Modern Halloween marketing can tap into nostalgia and creativity to engage consumers. Cultural adaptations of Halloween reflect local customs and traditions around the world. Future Halloween celebrations may shift towards more inclusive practices as cultural sensitivity evolves. Marketing Made Clear Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing! My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing. Check out my poorly designed website at: www.marketingmadeclear.com Feel free to email me at my unmanned email: will@marketingmadeclear.com My neglected social media channels include: Twitter/X: https://twitter.com/MarketingMClear Instagram: https://www.instagram.com/marketingmadeclear/ YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A LinkedIn: https://www.linkedin.com/in/will-green/
S1 · E5
Oct 17, 2024
41:15
EP4 - Starting a Podcast! Finding Your Voice with Podcasting: Advice for New Podcasters - Marketing Made Clear
This episode of Marketing Made Clear explores the growing popularity of podcasts and the process of starting and running a podcast. It covers the history of podcasts, advice for new podcasters, and the impact of podcasts on marketing and communication and much more. The conversation features insights from podcasters including: Esther Logue - Paleo Ridge Ray Hunt - In That Number Anna Webb - A Dog's Life Yaz Porritt - Yorkshire Pooches Therapies Mike Hanson - Pod People Productions Damian Moore - Audio Audit The conversation explores the balance between substance and humour in podcasting, planning and crafting questions, and the statistics and monetisation, as well as equipment and software options for podcasting. Will Green MA MBA discusses his approach to creating content and finding balance and shares his journey of starting a podcast and the challenges he faced in maintaining authenticity and credibility. Key Takeaways Podcasts have become increasingly popular. Starting a podcast requires preparation. Podcasts offer a unique opportunity for businesses to reach their target audience and provide valuable content. Podcasting requires commitment and dedication. Podcasting is a growing industry, with millions of listeners worldwide, with opportunities for monetisation through advertising, affiliate marketing, premium content, and video. Choosing the right equipment and software is crucial. Take the leap and have no regrets. Technical aspects of podcasting, such as audio quality, metadata, and episode structure, play a significant role in success. Marketing Made Clear Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing! My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing. Check out my poorly designed website at: www.marketingmadeclear.com Feel free to email me at my unmanned email: will@marketingmadeclear.com My neglected social media channels include: Twitter/X: https://twitter.com/MarketingMClear Instagram: https://www.instagram.com/marketingmadeclear/ YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A LinkedIn: https://www.linkedin.com/in/will-green/
S1 · E4
Jul 22, 2024
1:51:28
EP3: Why Do People Hate Marketers? - Marketing Made Clear
This episode of Marketing Made Clear explores why people hate marketers and marketing. It covers various factors that contribute to a negative reputation, including intrusive and repetitive advertising, irrelevance, poor quality ads, deceptive tactics, privacy concerns, insincerity, and negative associations. The conversation also touches on the importance of communication and understanding between marketers and stakeholders, as well as the impact of stereotypes and banter within the industry. This part of the conversation explores various marketing scandals and controversies throughout history, highlighting the negative aspects of marketing that people dislike. It covers topics such as deceptive advertising, unethical practices, manipulation of consumer behaviour, and the promotion of harmful products. The conversation also touches on the importance of ethical marketing practices, transparency, and the long-term consequences of deceptive or unethical behaviour in business. The discussion concludes with a reflection on the role of passion and purpose in marketing, and the potential for marketers to make a positive impact. Key Takeaways Consumers dislike intrusive and repetitive advertising that disrupts their experience. Irrelevance and poor quality ads can create a negative perception of a brand. Deceptive tactics and manipulative techniques erode trust and breed resentment. Privacy concerns and misuse of personal data can lead to a sense of invasion and distrust. Insincerity and lack of authenticity in marketing can turn consumers off. Negative associations with a brand or previous bad experiences can impact consumer perception. Effective communication and understanding between marketers and stakeholders is crucial. Transparency and ethical marketing practices are crucial for building trust and maintaining a positive reputation. Passion and purpose can play a significant role in marketing, and finding fulfilment in your work can lead to better outcomes. Marketing has the potential to make a positive impact when used responsibly and with the intention of creating value for consumers. Marketing Made Clear Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing, digital marketing included! My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing. Get started today and transform your career, one marketing lesson at a time. Check out my poorly designed website at: www.marketingmadeclear.com Feel free to email me at my unmanned email: will@marketingmadeclear.com My neglected social media channels include: Twitter/X: https://twitter.com/MarketingMClear Instagram: https://www.instagram.com/marketingmadeclear/ YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A LinkedIn: https://www.linkedin.com/in/will-green/
S1 · E3
Jul 13, 2024
1:37:17
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