This month’s Education Marketing Leader Book Club turned into a masterclass on applying business strategy in higher ed, and how to market what you’ve actually got.

Whether you work at an institution or support one as a vendor or consultant, you’ll find so much value in this one.

Especially if you’ve ever felt stuck in the “short-order cook” trap or siloed from strategy.

✅ Why every marketer needs to think like a product manager

✅ Lessons on market fit, internal alignment, and pricing strategy

✅ A call to center brand and experience—because one bad interaction can undo a million-dollar campaign

✅ Real examples from Pepperdine, public universities in Chile, and health systems like Francis ...