In this episode of the Education Marketing Leader podcast, I sat down with Seth Odell, Founder & CEO of Kanahoma, to unpack the brutal truths facing higher ed marketers.

From the enrollment cliff to vanishing name buys, Seth doesn’t sugarcoat what’s ahead, and why speed, focus, and fundamentals matter now more than ever.

What You Need to Know

• The cliffs are real. Enrollment. Search. Perception. Different challenges depending on your market, but all converging fast.
• If you’re not doubling down on your best-yielding zip codes and events (like cam ...