🎙 In the latest episode of the Education Marketing Leader, I had the pleasure of hosting Blair Lee, the Director of Marketing and Communications at Colorado State University and Special Assistant to the President for Brand Advancement at the Community College of Aurora.

Blair has extensive experience in higher education marketing, having taken several institutions through brand overhauls.

His expertise and leadership have driven enrollment and increased impact, making him a key figure in the field.

Blair shared valuable insights on how higher education institutions can successfully navigate a complete brand overhaul, such as:

🔍 Indicators for a Brand Overhaul: When people have different perceptions about your institution, you have an identity crisis. Ensure your brand is synonymous with a clear, unique identity.

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