As a J-School grad, I'm always excited to speak with a TV reporter gone higher-ed marketer. 

During the latest Education Marketing Leader podcast episode, I spoke with Siobhan Lopez, the Assistant Director of Media Relations at Southern New Hampshire University. 

Siobhan's journey is a narrative that's as compelling as it is instructive.

Here's the scoop:

Siobhan's decade-long stint in broadcast journalism was more than a career—it was a masterclass in storytelling. 

Transitioning to higher ed marketing, she's now turning the spotlight on SNHU, proving that every great institution has a story to tell. 

Journalist's Instinct: 

Imagine  ...