In the latest episode of the Education Marketing Leader podcast, I sat down with Kristin Nichols, Founder of Nichols Higher Education, to discuss a topic that many of us are interested in:

𝐑𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐟𝐢𝐫𝐬𝐭-𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐜𝐨𝐥𝐥𝐞𝐠𝐞 𝐬𝐭𝐮𝐝𝐞𝐧𝐭𝐬.With the enrollment cliff looming,

Kristin underscored the untapped potential within this demographic.

Drawing on over two decades of experience working in higher-ed, she shared how institutions can authentically connect with these students, ensuring they feel seen, suppo ...