In the latest episode of the Education Marketing Leader, I had the pleasure of hosting Joshua Charles, the Director of Web Strategies at Rutgers University Business School.

Josh's journey from web programming to marketing, driven by his passion for education, is inspiring.

During the episode, Josh explains how web strategy acts as the digital front door for institutions, vital for attracting and retaining students, especially with the upcoming demographic enrollment cliff. He emphasizes that a university's website is a pivotal part of a broader marketing and communications stra ...