I had the pleasure of interviewing Eddy Occhipinti, the Associate Director of Marketing at Kean University, for a recent episode on the Education Marketing Leader podcast.

We explored the intricate world of university branding, a topic Eddy has mastered through his 17-year journey in higher education marketing.

Eddy's career began in the dynamic field of Division I athletics, where he honed his skills in communications and media relations.

This experience, combined with his close work with university faculty and staff, shaped his understanding of the critical role branding plays in student engagement and enrollment.

Eddy shared a key insight on how to build an authentic university brand:

He believes it encompasses the institution's core values, mission, and the collective experiences of its co ...