My latest guest on the Marketing Tales Show joined me from Pittsburgh, PA, to talk about how to write smarter copy for your website. Meet R. Todd Erkel, Chief Content Officer, at Elliance, a Pittsburgh-based marketing agency that helps colleges, b2b marketers, banks and non-profits leverage the power of digital and data to increase their market value.Todd earned his undergraduate degree in English from the University of Pittsburgh and spent the early part of his career in newspaper and magazine work before joining Elliance. The idea for this week's interview derivers from a joint webinar hosted by Hannon Hill, in collaboration with Elliance, taking place on Wednesday, September 20 at 1 p.m. (EST), at which Todd will teach how great content feeds a winning strategy. If you're interested, register for the free webinar by following the link below.