Episode notes
"Your podcast, your stage" is one of the nuggets my latest guest on the Marketing Tales Show dropped a few weeks ago on LinkedIn, which floored me.Four words -- so simple yet, so profound that only someone with a deep understanding of people and the podcasting landscape could utter and make his audience understand what he meant on a deeper level. That's the calling of Ahron Wohlgelernter🎙️, Podcast Producer at Intent Media - Podcasts and Host of The Art of Conversation Podcast. In this episode, we discussed the benefits of starting a podcast as marketers, how to get started, and some common pitfalls to avoid. Kicking things off, Ahron underlined the significance of laying out clear objectives for your podcasting journey. At $18 cost per thousand (CPM) ad money, you're probably not going to make a lot of dough when you're starting out, so if you' ...