I'm thrilled to share the latest guest on the Marketing Tales show, who joined the podcast all the way from Sydney, Australia, to convey his insights on how to best market a business in the professional services industry, particularly law firms. Alistair Marshall earned his degree in Monetary Economics from the Chartered Banker Institute in England and worked several years in sales in the UK before starting his consultancy business to help law firms market their services.Alistair started helping professional services companies like law firms because of the need he saw due to a lack of business development training offered at law schools. "If you have a marketing problem, you can't get meetings with prospects or referrals," he says. "If you have a sales problem ...