“Everyone you meet is fighting a battle you know nothing about. Be kind. Always.” Robin WilliamsA quote by the late Robin Williams that lives on because of the mindfulness of people like Elliot Lollis. Elliot, a proud University of South Carolina PR grad, brand strategist, serial question asker, and resident cheerleader at Up&UP, a marketing agency serving higher-ed clients, was my latest guest and subject of today’s marketer story.I first met Elliot and her team at #AMAHigherEd last November and thought, “that’s a fun group,” with their cornhole game in the middle of their conference booth. I later connected with each of them on LinkedIn after the event. Elliot, however, caught my attention with her engaging and meaningful content that started to appear in my feed, which I consumed with delight. Her storytelling ability, transparency,  ...