For every solid theory in marketing, there's somebody saying Gen-Z don't use shops. For every effective ad, there's a Cannes winner. And for every flash of real genius, there's a LinkedIn post from a growth hacking guru.
As host, and self-appointed guardian, of Marketing Room 101, Ben Norman welcomes marketers from across the industry into a safe space to vent their frustration and confront their demons, with the chanc ...
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In this episode, host Ben Norman is joined in Marketing Room 101 by Gillian Clarke, a marketer with over 25 years experience working with some of the UK’s most loved FMCG brands, from Fox’s to Wham, Kit-Kat to Quality Street, and most recently Honey Monster cereal. In 2022, Gillian set up strategic consultancy Brave North which promises straight to the point marketing that works in the real world for brands large and small. Gillian and Ben discuss the importance of all the 4 Ps and why marketing can’t just be about the ‘promotional P’, Gillian makes the case for putting emotion back into advertising and the need to balance statistical rigour with gut instinct. The Honey Monster is also compared to a Georgian town house and takes down Tony the Tiger.
In this episode, host Ben Norman is joined in Marketing Room 101 by Laura Jordan Bambach. Perhaps one of the busiest people in the marketing world, Laura is Founder and Chief Creative Officer at Uncharted, Founder of SheSays & Oko, plus a speaker, author & artist. As one of very few female Chief Creative Officers Laura has bagged almost every award and accolade going, including being named one of Britain’s most influential people in the Debrett’s 500, as well as leading teams at Grey and Mr President to endless creative and effectiveness awards at the highest level. Further proving her boundless creative energy, Laura is also co-founder of SheSays, the global network supporting women in the creative industries as well as OKO and The Great British Diversity Experiment. Laura and Ben discuss setting up an all female creative agency, the power of creative community and the danger of confusing the easiest metrics to analyse, with the metrics that actually matter. They also discuss the comparisons between the dawn of AI and the birth of the world wide web, and Laura also decides she wants to be an axolotl with bat wings.
In this episode, host Ben Norman is joined in Marketing Room 101 by Nick Asbury, the creative copywriter with a rap sheet including 25 years of work for major brands, writing for Creative Review, Design Week and The Guardian, co-authoring the latest edition of ‘A Smile in the Mind: Witty thinking in graphic design’ and most recently, writing his stand-out book ‘The Road to Hell’, which outlines a case against brand purpose that Professor Byron Sharp described as ‘an antidote to shoddy thinking’. Nick and Ben discuss the origins of brand purpose, why it leads to bad marketing and the troublesome truth behind the ‘do well by doing good’ mantra. Nick also presents a better way for brands, agencies and advertisers, suggests a rethink for creative awards and doesn’t buy a pink Jaguar. Pick up your copy of The Road to Hell here Find out more about Nick here
In this episode, host Ben Norman is joined in Marketing Room 101 by Owen Ensor, CEO of sustainable start-up Meatly - the first company in Europe to gain approval to sell cultivated meat (or lab-grown meat), and the first in the world to be approved to sell cultivated meat pet food. We’re talking real meat (not ‘like meat’), made without animals. In this chat, Owen and Ben discuss the fascinating journey that led Owen to enter such a fascinating industry, how Meatly went from underdog (there’s a joke in there somewhere) to world’s first, creating the brand and developing messaging, and why we need to rethink and re-regulate the way brands speak about the animals used to make their products. Owen also announces his love for a somewhat niche kind of 1960s advertising and brings Freddie Mercury back from the dead. Find out more at meatly.pet
In this episode, host Ben Norman is joined in Marketing Room 101 by legendary advertising creative, Trevor Robinson OBE, founder of agency Quiet Storm, as well as Create Not Hate. From sofa surfing around London trying to break into the creative world to receiving an OBE for services to advertising and diversity, Trevor’s career is extraordinary and his insight invaluable. As a creative, Trevor has created highly entertaining and far-reaching work that’s almost certainly made anybody reading this laugh at some point – from the iconic 90s ad campaign ‘You’ve been Tango’d’ to Haribo’s kid’s voices in recent years. He makes the case that these, and most other great creative campaigns, wouldn’t exist without faith in creativity, and therefore decides to eliminate fear from the creative industry. Trevor and Ben also talk diversity in advertising, and how Create Not Hate isn’t about ticking boxes or meeting quotas, it’s about how diversity in a wider sense leads to better, more effective creative work. Find out more about Quiet Storm here. Find out more about Create Not Hate here.