98. If posting your new content feels off

Speak Your Truth and Look Good Doing It by Maria Cardozo

Episode notes

What does it really feel like to step into a new identity as a founder?

In this episode, I’m pulling back the curtain on what it’s like to show up in a whole new way—as someone claiming different results, making bolder moves, and being seen for who you’ve actually become.

We talk about:

  • Why visibility work can feel so triggering
  • How identity shifts demand emotional, not just strategic, tools
  • The difference between Sweet Spot and Industry Outlier brand shoots
  • How to navigate the awkward in-between of becoming someone new

Whether you’re stepping into more leadership, raising your rates, or finally being visible beyond your old identity—this is for you.

📥 Download the “How to Use Your Images” guide

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Keywords
personal brandingbrand photographybrandingfirst generation immigrantvisibility woundmaria camila photofirst time entrepreneurspiritual entrepreneurpersonal brandbrand marketingbrand videographylatina entrepreneurbrand awarenesssocial media marketingvisibilityshort form video