Bryan McGeHee is my guest. Together with his brother, Mitch, they started GATR Coolers in 2017, selling coolers with only three available sizes to mostly family & friends. Four years later business is booming—they've expanded to drinkware, apparel, accessories, and replacement parts in addition to various coolers!

In this episode, we discuss GATR's explosive growth—from conception till now. First, Bryan tells me why they named the company after alligators. Answer: trapping [alligators] has been a huge part of their life. He loves the culture around the swamps, and wanted the company's spelling to be a play on the word "gator." Makes sense to me.

Before Gatr, Bryan and his wife, Emily, had been traveling the country, living ...