Kaitlin McMillan and Zach Phillips, Owners of McMillan & Phillips Creative Marketing Agency, use their experience in the advertising world to look through history at some of the most influential, problematic, and hysterical ways people have come under the mass influence by rulers, companies, political movements, and leaders of all types.
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Any cursory search in Pinterest will show millions of boards dedicated to every aspect of a wedding. Dresses, venues, flowers, bridesmaid dresses, makeup artists, centerpieces, photographers, videographers, DJs, favors, catering, officiant - anyone who has been through the process knows the list goes on and on. With marriage rates in sharp decline, this entire industry is not trying to save their own bottom line by ramping up pricing for each of these services - making the decision of marriage even more cumbersome. Zach and Kaitlin dig into the tactics all wedding companies use, from planners to venues to flowers and dresses, and how they get people to spend WAY more than that ever planned to get their dream wedding. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/
Hollywood’s influence is nothing new. James Dean and Marlon Brando inspired the T-shirt craze. Marilyn Monroe kept hairdressers across the country busy. Now, the likes of Gwyneth Paltrow, Ryan Reynolds, Jennifer Aniston, Miles Teller, and Selena Gomez (just to name a few) have used their on-screen influence to launch entire brands. But what happens when that influence is used to drive demand for a life-saving medical product? That’s what we’re currently seeing with the rapidly increasing popularity of diabetes drugs like Ozempic which have been shown to have a secondary effect of helping patients lose weight quickly. Popular figures like Elon Musk, Chelsea Handler, Oprah Winfrey, Khloé Kardashian, Amy Schumer, Charles Barkley, Raven Symoné, Kyle Richards, Julia Fox, and Sophie Turner are just a few examples of celebrities that have publicly admitted to using Ozempic. This cross-culture appeal (and promotion) have created a surge in demand that Ozempic makers, Novo Nordisk, simply can’t meet: spawning competitors and shady solutions from pharmaceutical companies looking to cash in on the craze. Today, we’ll look at what marketing tactics got us here, and what’s to come for this surge in assisted weight loss. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/
The story of Russia and the 2016 election has been beaten to death. Every news outlet has put its spin on the story, the FBI has released a non-blaming report, and the word everyone has settled on is “meddling”. Russia “meddled” in our election. But what does that mean? And why is it important in 2024? Well, besides 2024 being another election year featuring two candidates a majority of Americans aren’t that excited about, this year it looks like other players have entered the game to target Americans and manipulate perceptions to influence your vote. This isn’t changing votes after you cast them or taking out a candidate; it’s simple, legal advertising tactics we use daily that affect how you make decisions. Kaitlin and I use it to convince you what shoes to buy, but state powers have leveraged these same tactics to influence who sits in the Oval Office. Hopefully, by the end of this episode, you’ll have a better understanding of how countries are using these tactics every day so you can better spot the propaganda that is going to increase exponentially leading up to the November elections. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/
Kaitlin and Zach look WAY back to see how Shakespeare's plays were marketed around London, and how his tactics led to the infamous acclaim he still has today. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/
Kaitlin and Zach explore the complicated history of Gatorade. How was it invented, first marketed, and the issue involving the University of Florida.Also, how has Gatorade used "science-based" marketing to enhance the narrative of Gatorade's effectiveness on athletes? Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/