3. Avoiding vanity metrics, making decisions, and driving outcomes with marketing data - Josh Burns

Making Data Matter by Sawyer Nyquist and Troy Dueck

E03
44:28
Episode notes

In this episode, we sit down with guest Josh Burns - Founder and CEO of Spark Collective - a Digital Marketing agency for nonprofits.

We discuss:

  • Why marketing matters for nonprofits
  • How do you make data-driven decisions about marketing?
  • What are some fundamental marketing best practices for nonprofits?
  • How do you decide which metrics to track in your marketing campaigns?

and more.

Josh Burns | LinkedIn

Spark Collective

Keywords
DataNonprofitLeadershipTechnology