Discounting for eCommerce brands: The Good, The Bad, The Ugly | Christian Hoppe - Marketing Masterminds EP 2

eCommerce on Fire by Adam Kitchen

Episode notes

Take one look at your inbox, and you’ll find no shortage of brands offering discounts. But here’s the truth…🕵️‍♂️

Discounting can be a cheap trick that not only drains your margins but also damages your brand.

Listen to this episode with Christian Hoppe to find out what to focus on instead to build brand equity.

Keywords
business intelligencecustomer lifetime valuemarketingcromarketing mastermindad budgetchristian hoppediscountbrandingbrand