Hate selling by phone? You’re not alone. But…you could be leaving piles of cash on the table! 💸 Take it from 📞Jason Weiss📱 Weiss: he's been using the phone as a sales weapon for years. If you’re looking to inject a new revenue stream into your business, you need to listen to this one.
RFM segmentation is a method that allows you to analyze your customers based on three main variables: recency, frequency, and monetary value. Valentin Radu, CEO of Omniconvert, puts forward the case that segmenting your customers based on their historical transactional data enables you to optimize customer loyalty and lifetime value. We'll be discussing the merits of utilising RFM segmentation for your store as well as when (and if) it's not applicable to all D2C brands.
Everybody's raving about Headless Commerce and how it's transforming the industry before our very eyes. But, should some brands reign in their enthusiasm in their chance to jump on the Headless train? Jason Greenwood will join us to discuss when Headless is a mistake and when you should realistically consider the move for your business.
For growing brands, a solid ROAS is a surefire way to tell if your FB ads are working…right? Wrong.🛑 Tune into Marketing Masterminds with Romans Ivanons to discover why focusing on ROAS is a complete waste of time. Understanding this one simple thing will change how you look at FB ads forever. https://riumedia.com/
Are you wasting your ad spend on retargeting? If you’re comparing their performance against these false benchmarks, you probably are. Does your retention really have to be 35% to be profitable? Tune in to this week’s Marketing Masterminds podcast with Khaled Bashir to delve deep into these two topics. Check out more of Khaled's posts: https://www.linkedin.com/in/khaledkbashir/