eCommerce on Fire

eCommerce on Fire

by Adam Kitchen
EntrepreneurshipMarketingTechnology
Season 2
Using the phone to drive d2c sales - with Jason Weiss
Hate selling by phone? You’re not alone. But…you could be leaving piles of cash on the table! 💸 Take it from 📞Jason Weiss📱 Weiss: he's been using the phone as a sales weapon for years. If you’re looking to inject a new revenue stream into your business, you need to listen to this one.
S2 · E8
Mar 3, 2022
33:21
Using RFM Segmentation in eCommerce | Valentin Radu, CEO @ Omniconvert | Marketers Mastermind EP 7
RFM segmentation is a method that allows you to analyze your customers based on three main variables: recency, frequency, and monetary value. Valentin Radu, CEO of Omniconvert, puts forward the case that segmenting your customers based on their historical transactional data enables you to optimize customer loyalty and lifetime value. We'll be discussing the merits of utilising RFM segmentation for your store as well as when (and if) it's not applicable to all D2C brands.
S2 · E7
Feb 24, 2022
30:21
Headless Commerce: when is it a mistake? with Jason Greenwood
Everybody's raving about Headless Commerce and how it's transforming the industry before our very eyes. But, should some brands reign in their enthusiasm in their chance to jump on the Headless train? Jason Greenwood will join us to discuss when Headless is a mistake and when you should realistically consider the move for your business.
S2 · E6
Feb 24, 2022
26:03
Here is why ROAS is BS | Romans Ivanvos - Marketing Masterminds EP 5 🧠
For growing brands, a solid ROAS is a surefire way to tell if your FB ads are working…right? Wrong.🛑 Tune into Marketing Masterminds with Romans Ivanons to discover why focusing on ROAS is a complete waste of time. Understanding this one simple thing will change how you look at FB ads forever. https://riumedia.com/
S2 · E5
Feb 1, 2022
23:41
Retargeting and Retention Myths | Khaled Bashir - Marketing Masterminds EP 4
Are you wasting your ad spend on retargeting? If you’re comparing their performance against these false benchmarks, you probably are. Does your retention really have to be 35% to be profitable? Tune in to this week’s Marketing Masterminds podcast with Khaled Bashir to delve deep into these two topics. Check out more of Khaled's posts: https://www.linkedin.com/in/khaledkbashir/
S2 · E4
Jan 26, 2022
27:45
Does Average Order Value (AOV) really matter in eCommerce? | Jon Ivanco and Jeremy Horowitz - Marketing Masterminds EP 3
Average Order Value: just how much does it REALLY matter for eCommerce success? 🤔 The traditional consensus is that you should always aim for a high AOV. And while on the surface this would seem to make sense, we believe it's time to dig a little deeper and see whether it always stacks up that higher AOV = higher LTV for each customer. Join Jeremy Horowitz of Daasity & Jon Ivanco of Formtoro as we dissect the data in Episode 03 of our Marketers Mastermind. https://formtoro.com/ https://www.daasity.com/
S2 · E3
Jan 18, 2022
28:20
Discounting for eCommerce brands: The Good, The Bad, The Ugly | Christian Hoppe - Marketing Masterminds EP 2
Take one look at your inbox, and you’ll find no shortage of brands offering discounts. But here’s the truth…🕵️‍♂️ Discounting can be a cheap trick that not only drains your margins but also damages your brand. Listen to this episode with Christian Hoppe to find out what to focus on instead to build brand equity.
S2 · E2
Jan 11, 2022
24:37
Why Marketing Teams are Guessing with Ad Budgets 😵‍💫 | Jeremy Epperson - Marketing Masterminds EP 1
CRO & Experimentation wizard Jeremy Epperson kicks off 2022 with what will be undoubtedly one of the most important topics of the year: efficient allocation of advertising budgets. In this event, Jeremy will make the case for WHY marketing teams are almost universally guessing with budgets, and how this is leading to sometimes millions of $ of wasted ad spend for brands that could be used more efficiently. We'll also be discussing why 'branding' is an inferior way to grow compared to data-driven iterative testing, and what evidence Jeremy has to back up these claims. Agree or disagree with Jeremy's thoughts? Tune in to share your own opinion on this edition of eCommerce on Fire: Marketers Mastermind 🤑🛒🔥
S2 · E1
Jan 4, 2022
25:14
Scaling a luxury lamp D2C business with Robbie Nevens @ LampTwist 🛋 EP 34
For most people, breaking into the luxury market is nothing but a dream. But Robbie Nevens, co-founder of LampTwist, isn’t like most people 🛋 Through intense passion, he and his two co-founders managed to corner the designer lighting market. Tune in to this episode of eCommerce on Fire to discover how he did it and his plans to scale even further! 📈 https://lamptwist.com/en/ https://www.linkedin.com/in/robbienevens/
E34
Jan 27, 2022
42:50
Making BOLD Marketing Moves with Philipp Nass @ HolyEnergy ⚡️ EP 33
Explicit
The gaming community is a tough one to crack🎮 Make one wrong move, and your brand is toast. HOLY Energy has managed to not only survive but THRIVE in this cutthroat industry💪 Join us on this week’s episode of eCommerce on Fire as we chat with Philipp Nass, co-founder of HOLY Energy, about how they managed to make marketing moves other brands can only dream about. https://holyenergy.eu/
E33
Jan 20, 2022
40:40
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