Does Average Order Value (AOV) really matter in eCommerce? | Jon Ivanco and Jeremy Horowitz - Marketing Masterminds EP 3

Average Order Value: just how much does it REALLY matter for eCommerce success? 🤔

The traditional consensus is that you should always aim for a high AOV. And while on the surface this would seem to make sense, we believe it's time to dig a little deeper and see whether it always stacks up that higher AOV = higher LTV for each customer.

Join Jeremy Horowitz of Daasity & Jon Ivanco of Formtoro as we dissect the data in Episode 03 of our Marketers Mastermind.

https://formtoro.com/

https://www.daasity.com/