Does Average Order Value (AOV) really matter in eCommerce? | Jon Ivanco and Jeremy Horowitz - Marketing Masterminds EP 3
eCommerce on Fire by Adam Kitchen
Episode notes
Average Order Value: just how much does it REALLY matter for eCommerce success? 🤔
The traditional consensus is that you should always aim for a high AOV. And while on the surface this would seem to make sense, we believe it's time to dig a little deeper and see whether it always stacks up that higher AOV = higher LTV for each customer.
Join Jeremy Horowitz of Daasity & Jon Ivanco of Formtoro as we dissect the data in Episode 03 of our Marketers Mastermind.
Keywords
adam kitchend2cbusiness intelligencejon ivancoclvjeremy horowitzdaasitycroad budgetaov