Explicit

31: Health and fitness industry marketing tricks

Explicit

The Luke Smith Nutrition Podcast by Luke Smith

Episode notes

There's a lot BS that gets sold to you this time of year (or literally any time of the year). A lot of people, companies, brands, books... etc prey on peoples emotions and sell them on their insecurities.

Which pisses me off.

Let's talk about five things I hate about a lot of fitness and diet marketing.

Consider these as ‘red flags’ you should look out for:

1. Overblown results-based promises

2. Promising you revolutionary information or 'secrets'

3. Over-promoting one individual method

4. Over-emphasising the short-term

5. Neglecting other aspects of your overall well-being

Plus a ton of other stuff in between.

TIA for listening.

Don't fall for the BS and keep making the best decisions for you.

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