105. Rich German: The Ocean Activist

The Lucra Podcast by Mindie Kniss

Episode notes

Rich German is an entrepreneur and environmental advocate with an unyielding passion for the ocean. Since 1999, he has been a respected business coach, captivating speaker, and best-selling author of three transformative books.

In 2010, Rich's fascination with stand-up paddleboarding ignited a journey that would shape his legacy. Having navigated an astonishing 30,000 miles— more than the circumference of the Earth— he has documented over 2,000 awe-inspiring interactions with dolphins and whales. His photographic work has been featured by National Geographic, The New York Times, NPR, The BBC and more. His latest book, Blue Laguna, is a visual testament to the captivating marine life he has intimately encountered from his paddleboard.

Rich's passion led him to found

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