In this episode of Built Leadership, host James Onyks interviews John McDonald, founder of McDonalds Products LLC, the company behind the innovative Twist Brite lighting technology.

They discuss how a simple sketch on a napkin evolved into a patented LED lighting solution designed to simplify dimming and improve energy efficiency without requiring additional hardware. John shares insights into the early stages of building a hardware-based business, including filing patents quickly, funding development through hands-on work, and educating consumers about a completely new product category.

The conversation also explores the strategy behind developing practical features like twist-to-dim functionality and emergency backup lighting, as well as the long-term vision of scaling thr ...