Live Experience Data: From Insights to Audience Impact ft. Cody Lassen

Live with Sondra by Sondra Shannon

Episode notes

🎙️ Podcast Title: Live Experience Data: From Insights to Audience Impact

Welcome to this episode of "Live with Sondra" where we explore the intersection of entertainment, ticketing, and data with Cody Lassen, Tony Award-Winning Producer and Principal at Cody Lassen & Associates. With a portfolio that spans Broadway, film, and music—and over $951 million in collective box office revenue—Cody brings a rare blend of creative vision and business acumen to the world of live entertainment.

In this session, Cody Lassen and Sondra dive into:

  • The Power of RevPASH: Why revenue per available seat hour is the most critical KPI for live productions—and how it blends pricing and capacity into one actionable metric.
  • Dynamic Pricing & Last-Minute Sales: Ho ... 
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Keywords
entertainment trendsshow promotionmuseum ticketingsmart ticketingpricing strategyaudience impactarts marketingshow profitabilityentertainment economicsaudience engagementticketing insightsvenue strategyscaling productionstheater marketingseat yieldperishable inventoryrevenue optimization