Season pass renewals should be seamless, fast, and guest-friendly, yet many attractions still struggle with outdated processes that frustrate both staff and visitors. In this episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, shares firsthand experiences and industry best practices for making season pass renewals more efficient and guest-centric.

In this session, Sondra will cover:

• The Guest Experience First Approach: How long lines and inefficient processing negatively impact guest satisfaction.
• The Power of Family Accounts: Why Gatemaster pioneered family memberships and how they streamline pass renewals for multi-member households.
• Mobile Season Passes & ...